A woman shops for clothes

How to Rent Sales Space in a Mall

“Where is your physical store?” is a common question from customers, and without a fixed location, you may struggle to gain the trust of some customers. For many business owners, having a physical presence by renting sales space in a department store is a great option that signifies the next step in the brand’s journey towards success. However, newcomers to the business world may be unsure about the process of renting sales space in a mall. This article will clear up any doubts you may have.

Benefits of Renting Sales Space in a Department Store

Reach your target group

A department store is a bustling place, particularly on weekends, unlike a standalone store that tends to just attract existing customers. Having a physical store in a mall offers vast opportunities to engage with new customers, particularly those casually browsing. Additionally, if the mall is in a convenient location near the business hub, it significantly enhances your store’s visibility.

Complete Utilities

Business owners with physical stores may have had a headache over several different challenges such as installing systems, ensuring security, and providing adequate convenience amenities like toilets and parking spaces. However, most department stores offer comprehensive utilities, so the owners don’t need to set them up themselves. These utilities enhance the customer experience and positively influence their purchasing decisions.

Regular events

Department stores remain vibrant and bustling by organizing promotional activities and events to help draw customers. You can also offer promotions along with the mall’s events to attract people who have never used your products or services before. Renting sales space is a great way to boost sales.

Consider renting a sales space in a mall

Steps to Rent Sales Space in a Department Store

Consider your target customers

Before renting a sales space, it’s crucial to consider your business’s main target customers carefully. Start by identifying who you want to sell your products to and understanding their lifestyle. This will help you select the right location that aligns with your target group. Even if your physical store is in a busy area, it won’t drive sales if it doesn’t cater to your target customers.

Study the location

Location does matter! After thoroughly considering your target customers, it’s vital to explore the location firsthand. Don’t rely solely on photographs or hearsay; visit the site yourself. Evaluate the foot traffic and purchasing patterns to ensure they align with your business. Additionally, carefully assess the suitability of the area. While hidden or less convenient locations may be budget-friendly, they often present marketing challenges. Conversely, a mall near a BTS station offers easy accessibility; these prime locations are worth considering as they’re likely to attract a larger customer base to your store.

Get More Information

Once you’ve identified a suitable location, the next step in your decision-making process is to reach out for more detailed information. Each department store has its own set of rules, such as restrictions on store layout or food sales, which may require upgrades to comply. Additionally, the rent at a store should be in line with the location. While markets may offer cheaper rental options, they may not match department stores’ cleanliness and convenience levels. Conversely, despite higher paying rent at a store, malls typically provide comprehensive utilities which will save you money.

If you’re looking to rent sales space in a mall near a BTS station, consider Mercury Ville @ Chidlom, conveniently situated near Chidlom BTS Station. As a bustling hub in the city center, Mercury Ville offers convenient transport options. You can easily access the mall via the BTS Skytrain, a short walk to the mall via Exit 3, or by private car, as we have plenty of parking space available.