An event booth in a mall

6 Must-Know Tips to Prepare an Event Booth in a Department Store

If you’re a seller looking to set up an event booth in a department store, do you know how to prepare and what you’ll need? This article provides a comprehensive checklist for smooth and successful event booth preparation. Let’s dive in!

6 Steps to Prepare an Event Booth in a Department Store

Setting up an event booth in a department store can boost sales and enhance your brand’s visibility and recognition. Department stores attract large crowds, providing ample sales opportunities. However, preparing an event booth in a mall requires careful planning to attract customers and ensure smooth sales throughout the day. Let’s explore what you must prepare before setting up your event booth.

1. Study the event details.

Before setting up your booth, it’s essential to review the event details thoroughly. This includes confirming the date, time, available booth locations, and rental requirements. Additionally, ensure that your product aligns well with the event’s theme.

2. Secure your booth reservation.

Once you’ve thoroughly reviewed the event details, the next step is to reserve your booth. Each event and department store may have different reservation conditions and regulations. Remember to keep all reservation documents for reference.

3. Know Your Customers.

When your booth is reserved, it is crucial to get an understanding of the customer groups that typically visit that particular mall. Study their purchasing behaviors, the types of products they usually buy, and their purchasing power.

A team of staff studying customer groups

4. Prepare your products and special deals.

After studying your customer group, prepare your products and promotions to match your customers’ preferences to help increase sales in your store.

5. Recruit staff and salespersons.

If managing the booth alone seems overwhelming, consider hiring a team of staff and salespersons. Provide them with in-depth product details to allow them to communicate with customers effectively.

6. Advertise on social media.

Another important step before setting up your booth is to promote the event on your social media channels. Share the event specifics like location, operating hours, and date to ensure both followers and non-followers are in the know.

The Necessities for Setting up an Event Booth

Alongside pre-event preparations, ensure your event runs smoothly and efficiently by having these necessities on hand:

  1. Tables, chairs, and shelves to kit out your booth
  2. Equipment for product preparation, such as kitchenware for food or demonstration equipment for showcasing products
  3. Make sure you have stock for the entire event
  4. Decorations for the booth, including price tags, promotional labels, etc
  5. Payment options for customers, including a card swipe machine, POS machine, or QR code payment
  6. Business card or contact information displays
  7. Cash to provide change to your customers, as well as for other expenses such as accommodation or travel if necessary
  8. Booth cleaning supplies, including tissues, garbage bags, wet cloths, etc.

If you’re a business owner searching for a spot to set up an event booth in a department store, consider our mall near Chidlom BTS station. The Mercury Ville @ Chidlom offers various sales spaces for reservation. Situated in a prime area near Chidlom BTS Station, accessible by Exit 3, where crowds gather throughout the day, we have convenient transport links and parking spaces available – ideal for driving customers to your event booth. Get in touch today.